Changelog

• A new Insights tab in your inbox — see comment volume, sentiment, top themes and per-platform breakdowns at a glance

• Give your AI assistant extra context about your brand/client so it responds more accurately and on-brand

• Open any comment or message and get instant, on-brand reply ideas — pick one, tweak if needed, and send!

• Comments are now auto-tagged as positive, neutral, or negative — so you can read the room at a glance
• Filter the inbox by sentiment to jump straight to the comments that need your attention

• AI-generated inbox replies now sound like your brand — set a "Brand Voice" in your workspace settings to guide tone, style, and sign-offs

• Pick how each report compares — previous period, same period last year, week over week, or a custom range
• Every metric now shows the change vs your chosen period, in both the PDF and the shared report link

• Every report now opens with an AI-written summary of the period plus key highlights, generated from your real numbers — on both the PDF and the shared link

• Preview how scheduled posts will look on your TikTok profile grid before they go live, so you can check the look first

• Search Instagram's music and trending audio right from the post composer, preview a track, and attach it to your Reel before scheduling

Note: Only available for Instagram accounts connected through a Facebook Page.

• Add an image and let AI write the alt text for you in one click — then review and tweak it before posting

• See all your posts in one clean list and sort by date, status, or account to find what you need in seconds
• Select multiple posts to enable bulk actions (approve, cancel etc.)

• Save captions you reuse — product launches, weekly tips, CTAs — and drop them into any post in one click, or save the caption you're currently writing as a new template

• Tag connected accounts with a custom label like "Downtown" or "EU" to tell same-named profiles apart everywhere they appear

• Discuss any post with your team right next to it — leave comments, @mention teammates, reply, edit, and iterate before publishing. Available on Premium and above.

• Reply to Facebook Page direct messages directly from the Social Inbox — no need to switch to the app
• Reconnect your Facebook Page to enable if it was added before this update

• Preview your Instagram feed before posts go live — scheduled posts appear at the top of your existing grid in real IG 4:5 layout, so you can spot aesthetic flow issues before anything publishes
• Hover any tile for likes and comments on published posts or the scheduled date and time on upcoming ones, then click to edit a scheduled post or open the published one on Instagram

• Override what each team member can do beyond their role defaults — let a Client create posts, stop an Editor from approving, and more, all from the team member menu

• Find specific comments fast with a search bar at the top of the Social Inbox — useful when you're catching up on a busy day or hunting down a specific conversation

• Add alternative text to images on Instagram, Facebook, Threads, and Pinterest posts so they're accessible to screen readers

• Read and reply to Bluesky comments alongside your other channels in the Social Inbox (no more switching apps to keep up with conversations)

• Compare your current analytics window against the previous period, the same period last year, or any custom date range
• See period-over-period deltas inline on KPI cards and per-account rows — perfect for client reports

• Automatically send reports to clients and your team every week or month (no manual work needed).

• See how your published posts are performing (views, likes, comments, engagement rate etc.) directly from post details in the Calendar.

• Drafts now live on the calendar and keep everything intact when you reopen them

• Reply to Instagram direct messages directly from the Social Inbox — no need to switch to the app
• Works for Instagram accounts connected via Instagram Login (reconnect your account to enable if it was added before this update)

• Set a custom accent color and footer text for your PDF reports and shared report pages
• Deliver fully branded, white-label reports that feel like they came straight from your agency

• Select multiple comments or messages and act on them at once: mark read, mark unread, assign, or label

• Create and manage saved reply templates for quick, consistent responses to comments and DMs
• Search through your saved replies and insert them with one click from the reply composer

• Mention and tag Facebook Pages when scheduling posts
• Tagged pages appear as clickable mentions in your published posts, great for partnerships, shoutouts, and cross-promotion

• Add a location to your Facebook Page posts, just like you already can on Instagram
• Search for any place and tag it on your post — perfect for local businesses, events, and agencies managing multiple locations
• Location tags appear on your published Facebook posts, helping your content reach local audiences

• Import images, videos, and files directly from your Dropbox when creating a post
• Browse and select multiple files at once using the native Dropbox file picker
• No account connection needed — just click "Dropbox" in the media upload section and sign in with your existing Dropbox account

• Track your Google Business Profile performance: impressions, customer actions, and search keywords
• See how customers find you with Search vs Maps breakdown and monitor website clicks, calls, and direction requests
• Historical trends with 7, 14, 30, and 90 day views

• Mention and tag LinkedIn Company Pages when scheduling posts
• Search for any company page and tag it directly from the post editor

• Reply to Google Business reviews directly from your Social Inbox
• See all new reviews alongside your Instagram, Facebook, and LinkedIn comments in one place

• Schedule posts directly to your Google Business Profile
• Support for Standard updates, Events, and Offers post types
• Add call-to-action buttons like Book, Order, Shop, Learn More, Sign Up, and Call
• Set event dates, coupon codes, redemption URLs, and terms for Offer posts

• Learning Hub with guides and tutorials
• Onboarding guide to help you get started with the platform
• Bug fixes on Calendar views for better user experience

• Direct Instagram account connection support
• Instagram direct posting without needing a FB Page

• Resources page with guides and tutorials
• Guides on how to use the platform
• Easier way to contact support

• Drag and drop rescheduling on calendar
• Right click on a scheduled post to Edit/Cancel
• Calendar capabilities for better user experience
• UI improvements

• Bulk scheduling now supports both images and videos